DMA News: Events, R&D. 06/12/2017
David Miller on Guerrilla Tactics 2017
When I was first approached to be Creative Director for the 2017 Guerrilla Tactics, my initial thoughts were ‘how can we make this year’s event a celebration, not only of architecture, but of the achievements and the outstanding quality of work, commitment and innovation we all deliver on a daily basis?’.
The very essence of the 2017 Guerrilla Tactics focused on the power of being small and the key element to this is in the word ‘power’.
As small practices, our ability to change quickly and adapt to new situations and evolving environments is where our advantage lies. We therefore hold the power to think differently and adopt a flexible approach.
